Herb-Boosted Energizing Beer
Anheuser-Busch Cos. has developed a new herbs containing beer called B-to-the-E. The fruit-flavored beer contains caffeine, guarana, and ginseng, and comes in the aromas of blackberry, raspberry and cherry.
The new beverage challenges existing flavored malt beverages and non-alcoholic energy drinks. The marketing is directed towards “active 21- to 27-year-old experimenters looking for new tastes and options.”
The beer’s alcohol volume is 4.5 percent and each can contains 54 milligrams of caffeine. A bottled version of the drink is expected to be out by the end of February.
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