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New Fruit - Baobab - Enters Market in Britain

Baobab is an exotic, coconut-looking fruit. Until now, the fruit was not allowed to be sold in United Kingdom, since it has not been commonly consumed in the EU before 1997. Now baobab is heavily lobbied by an fair trade promoting organization.

Gus Le Breton, chief executive of PhytoTrade Africa, said: “The EU decision is a crucial step to developing the global market which could be worth up to £500 million a year.

Baobab contains twice as much calcium as milk and six times more vitamin C than an orange. Because the fruit has a too hard shell to crack, baobab is mostly found in cereal bars and smoothies. In the native of baobab fruit, Africa, it is known for providing health benefits for generations.

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